HELPS TO MAKE SENSE OF
COMPLEX INFORMATION IN
TODAY’S ‘ALWAYS ON’ WORLD
marQuake – helps to make sense of complex information in today’s ‘always on’ world
marQuake helps organizations to sift through all the online ‘noise’, to discover the conversations, influencers and attitudes that really matter, even across hundreds of thousands of topics or sources. Agile decision-making becomes more informed and accurate, because organizations can see whether their campaigns or strategic plans are really working.
Far more than just a social-listening, reputation management, sentiment or media monitoring tool, marQuake examines and then analyzes vast inter-connected networks, taking insight to a whole new level. It’s like being able to hear the whole crowd, but zooming in on the voices that really influence your market, how they relate to each other and understanding complex conversations.
marQuake is also far more customisable according to the user than other tools, with a different choice of interfaces that deliver the right information at the right time: whether for a CEO who just wants the headlines on his or her smartphone, or a marketing professional who needs to drill down into the detail.
POWERFUL TECHNOLOGY, SIMPLE FEATURES.
The secret of the marQuake difference is a powerful set of underlying algorithms. Representing years of R&D, these algorithms set a new benchmark in finding and analysing online information.
Monitoring millions of sources - Twitter, Disqus, Wordpress, Facebook, Youtube, Reddit, Instagram and over hundred thousand news sources, forums and communities, subscription services, internal networks – plus more can be added on request
Filters – tailored to each customer, based on target authors, sources, location, language, influence and many other parameters
Exportable – the marQuake API can be used to integrate easily with other systems (eg CRM or BI tools)
Managing your enterprise in an information storm
Every minute, millions of pieces of online information are posted, exchanged, commented on, liked and copied on the Internet. As we all know, sifting through what really matters become overwhelming.
Agile marQuake is different because it doesn’t just look at the bigger picture and it doesn’t just identify the most influential sources. Its underlying technology analyses the relationships between all those sources or individuals, to gauge the impact that they have on each other. marQuake looks at inter-connections and calculates the impact of each conversation on other information ‘clusters’.